With the company’s mission to provide consumer goods with quality in modern and convenient packaging at an affordable price, NEO Corporate was founded in 1989 under the name Bio Consumer Co., Ltd. Started with "Eversense" brand, NEO Corporate introduced women’s colognes, deodorants and roll-ons to the market. In a short time, Eversense received good feedback and became No.1 brand for teenaged girls.
Entering into men's grooming products market to help them improve their confident, "TROS,"men’s colognes and roll-ons, was launched into the market, becoming the first Thai men’s cologne brand in the market. "TROS" achieved instant success and has maintained as No.1 until today.
The extension of manufacturing and distribution to household market started with launching “Fineline” brand. The brand focused on fabric starch market and became the first brand to introduce the new packaging type, Pouch. Due to our close attention to rapidly changing of consumers’ lifestyle, Fineline became the leader in fabric starch and speed starch categories in only 2-3 years after launch.
Fineline extends its product line to include Delicate Wash products, receiving positive feedback from consumers proven by ranking 2nd in the market within the first year of launch.
To cover the products to take care of family members, NEO introduced household products for babies under the brand “D-nee”, starting with detergent products. Within a year, "D-nee" gained trust among parents and received the 2nd most market share in baby products market.
To respond on the demand for products to increase women's confidence, the company introduced women’s deodorant product under “Vivite” brand. This was the first Thai brand to highlight the use of natural ingredients and Vivite never stop evolving under this concept.
NEO created a new distinction in shower cream market by introducing “BeNice” brand. The unique selling point of skin firming with fruit essence and fruity scents differentiates BeNice from other brands. BeNice immediately joined the top 3 ranking in this highly competitive market and the green variant has become No. 1 for sales in many channels since then.
The market’s needs for long lasting fragrance and best value for money fabric softener gave birth to “SMART” which quickly gained popularity proven by how SMART became No. 2 brand in the segment within a year.
NEO Export Department was founded to support the rapidly increasing overseas product demand and sales. The revenue has been growing since then.
D-nee excited the market by launching products for 3-year-old plus kids under the “D-nee Kids” which enjoyed explosive growth and became No.1 in the segment.
“TOMI” floor and toilet cleaning products introduced the art of deep cleaning power in Japanese style to all Thai housewives to help them keep their housework convenient and seamless.
In order to improve investment flexibility and readiness to better compete in the market, the company changed its shareholders while maintaining the same management team. NEO established an Analyst team to help analyze critical financial data in terms of both operating results and planning for the management team to meet set goals.
The corporate restructured its holdings and the names were changed to NEO Corporate Company Limited and NEO Factory Company Limited in preparation for Stock Exchange of Thailand listing. Also, NEO began constructions of a new factory and warehouse at Rangsit Khlong 13 with an area of 188 rais (approx. 300K sq.m.) to increase production capacity to support growing sales.
NEO Corporate moved to a new private office building on Sukhmvit Soi 54 to create a second comfortable home for all co-workers. The new office is spacious with a wide space of around 4 rais (approx. 6.4K sq.m.). More than 1 rai (approx. 1.6K sq.m.) was used as a garden with shade trees for relaxation. The location is also very easy to access by public transportations, BTS and individual cars via two highways.
The new factory and warehouse at Rangsit Khlong 13 is an operational base. The company started moving factory and warehouse equipment to the new location and fully operated in August 2018. The company introduced AS/RS (Automated Storage and Retrieval System) to warehouse and product management, with AI control, to improve effectiveness in transportation, facilities in distribution along the production line and reduction in physical contact on products to ensure being the most hygienic to consumers' hands.
The company never stops developing and innovating high quality products to always meet the constantly evolving consumers’ demand.
With the company’s mission to provide consumer goods with quality in modern and convenient packaging at an affordable price, NEO Corporate was founded in 1989 under the name Bio Consumer Co., Ltd. Started with "Eversense" brand, NEO Corporate introduced women’s colognes, deodorants and roll-ons to the market. In a short time, Eversense received good feedback and became No.1 brand for teenaged girls.
Entering into men's grooming products market to help them improve their confident, "TROS,"men’s colognes and roll-ons, was launched into the market, becoming the first Thai men’s cologne brand in the market. "TROS" achieved instant success and has maintained as No.1 until today.
The extension of manufacturing and distribution to household market started with launching “Fineline” brand. The brand focused on fabric starch market and became the first brand to introduce the new packaging type, Pouch. Due to our close attention to rapidly changing of consumers’ lifestyle, Fineline became the leader in fabric starch and speed starch categories in only 2-3 years after launch.
Fineline extends its product line to include Delicate Wash products, receiving positive feedback from consumers proven by ranking 2nd in the market within the first year of launch.
To cover the products to take care of family members, NEO introduced household products for babies under the brand “D-nee”, starting with detergent products. Within a year, "D-nee" gained trust among parents and received the 2nd most market share in baby products market.
To respond on the demand for products to increase women's confidence, the company introduced women’s deodorant product under “Vivite” brand. This was the first Thai brand to highlight the use of natural ingredients and Vivite never stop evolving under this concept.
NEO created a new distinction in shower cream market by introducing “BeNice” brand. The unique selling point of skin firming with fruit essence and fruity scents differentiates BeNice from other brands. BeNice immediately joined the top 3 ranking in this highly competitive market and the green variant has become No. 1 for sales in many channels since then.
The market’s needs for long lasting fragrance and best value for money fabric softener gave birth to “SMART” which quickly gained popularity proven by how SMART became No. 2 brand in the segment within a year.
NEO Export Department was founded to support the rapidly increasing overseas product demand and sales. The revenue has been growing since then.
D-nee excited the market by launching products for 3-year-old plus kids under the “D-nee Kids” which enjoyed explosive growth and became No.1 in the segment.
“TOMI” floor and toilet cleaning products introduced the art of deep cleaning power in Japanese style to all Thai housewives to help them keep their housework convenient and seamless.
In order to improve investment flexibility and readiness to better compete in the market, the company changed its shareholders while maintaining the same management team. NEO established an Analyst team to help analyze critical financial data in terms of both operating results and planning for the management team to meet set goals.
The corporate restructured its holdings and the names were changed to NEO Corporate Company Limited and NEO Factory Company Limited in preparation for Stock Exchange of Thailand listing. Also, NEO began constructions of a new factory and warehouse at Rangsit Khlong 13 with an area of 188 rais (approx. 300K sq.m.) to increase production capacity to support growing sales.
NEO Corporate moved to a new private office building on Sukhmvit Soi 54 to create a second comfortable home for all co-workers. The new office is spacious with a wide space of around 4 rais (approx. 6.4K sq.m.). More than 1 rai (approx. 1.6K sq.m.) was used as a garden with shade trees for relaxation. The location is also very easy to access by public transportations, BTS and individual cars via two highways.
The new factory and warehouse at Rangsit Khlong 13 is an operational base. The company started moving factory and warehouse equipment to the new location and fully operated in August 2018. The company introduced AS/RS (Automated Storage and Retrieval System) to warehouse and product management, with AI control, to improve effectiveness in transportation, facilities in distribution along the production line and reduction in physical contact on products to ensure being the most hygienic to consumers' hands.
The company never stops developing and innovating high quality products to always meet the constantly evolving consumers’ demand.
Neo Corporate Public Company Limited was established on November 1, 1989, operating in the business of consumer products and cosmetics (manufactured by NEO Factory Co., Ltd.) under the commercial brands: Eversense, TROS, Fineline, D-nee, Vivite, BeNice, SMART, and TOMI.
To support the surging annual sales growth that is higher than the market average, NEO Factory invested around 2 billion baht in a new manufacturing base of 188 rais (approx. 300K sq.m.). The factory’s office design is inspired by a honeycomb shape to represents NEO team’s collaboration, spirit, unity and teamwork.
The seamless hexagonal honeycomb structure symbolized our strong will to strive for success together. The design also matches with the idea of Modern Lifestyle Office, spacious and comfortable landscape to create good working environment.
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Neo Corporate Public Company Limited 888 Sukhumvit 54 Rd., Phra khanong Tai, Phra Khanong, Bangkok 10260, Thailand
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